MARCELO A. RUSSO

No business is too small - No problem is too big - No project too ambitious
located in Florida, the us eastern hub of technology, that brings together Latin America and the American market.

THERE IS NO LIMIT TO WHAT WE CAN
ACHIEVE WHEN WE PUT OUR MINDS TOGETHER.
BE THE ONE WHO DEFIES YOUR REALITY.

SERVICES

Business plan analysis

We'll review your business plan and provide recommendations on how to enhance the outcomes, accelerate the returns and establish a path to success
View more

Business plan
creation

Starting from a high level overview, I'll guide you through a business discovery process where we leverage the Lean Canvas and Design Thinking.
View more

Digital transformation process

We'll define the milestones that you need to hit to take your business to the forefront of your nich.
View more

Exponential organization awakening

The exponential organizations have an intrinsic ability to survive challenging times. Learn how to leverage the 4th industrial revolution and 10x your company.
View more

Exponencialization

Walk the path of the most successful ExO and become one. Through a curated network of partners, we'll ensure that your company becomes future proofed.
View more

Business Optimization

Review the processes that make your company work. We'll list the improvements to be done, and how to correct them.
View more

Business Process creation

If you are starting a new vertical, or want to revitalize an old one. We'll define the process to make it a well oiled machine.
View more

I BELIEVE THAT A GREAT NETWORK OF PEOPLE, COMPANIES, AND CLIENTS ARE FUNDAMENTAL TO ACHIEVE OUR GOALS

I cultivated and curated a network of experts that trust me, and one by one, they’ve demonstrated a complete trust on the journey each of my clients have chosen.
For me, aligning all of our goals, creates true partnership.
I know my clients business as it was mine, they know that they can trust me with their fears and expectations, and I’ll be there with them, every step of the way .

Ready to begin your journey

How many times you thought “I can never…”. Well, never again!. I’m here to help you achieve your dreams

The road so far…

How many times you thought “I can never…”.
Well, never again!. I’m here to help you achieve your dreams

BEFORE YOU CAN LEAD YOU NEED TO LEARN HOW TO FOLLOW

My passion for technology started at a very early age. 
My dad bought me my first video game (a Family Game), and I got mesmerized at the liberty I had to play, and the inventive of the levels.

Fast-forwarding several years, I decided I wanted a job in technology and went into a Technical HIgh-school, where I wrote my first lines of code in Assembler and C.

My last year of high school was an internship. Since I had a great GPA I was able to choose a tech company - Capgemini.

I was a 17-year-old Java Trainee for their first client in Argentina. They taught me the business, the code, and how to have a great work ethic. 
The great team leaders that coached me and the amazing managers that led me, they’ve become the “north” of my work compass.

WHERE WE ARE NOW

I realized that if I wanted to help as many people as possible, I’d have to be in one of the world’s hubs of technology. So I decided to leave my country and moved to USA.



For the last 8 years, I’ve been leading projects, mixing technology and business. Finding how to best serve a very wide array of business. From enterprise projects to startups minimum viable products. From desktop technologies to mobile, web and wearables.

Focused on fast business results, I've trained with the leaders of the exponential organizations' movement. Honed my product definition skills to guarantee that my clients get to market as soon as possible. But most importantly, I strive to keep serving SMBs and startups. Crafting innovative business plans, reviewing or defining their success strategy and filling any gap they feel they have, while we work together to find a permanent person to keep them in the right path.

HARD WORK PAY’S OFF AND THE TEAM HAS A LEADER

And eventually, after training in Spain for almost 2 months and taking on small projects and modules ad-hoc. I got promoted to officially lead a small team. I was able to train the newer employees both, in my local branch in Argentina, as well as the team in Spain.

The support of my managers allowed me to experiment and improve the way the pieces of training and evaluations go. Clients were seeking my advice for the different sides of the business, and most importantly, trust was being built around me. My team trusted me, my managers trusted me, and the clients trusted me. Eventually, I saw my next goal in the engineering path. Architecture. Mixing my deep technology skills with each client’s business needs generated the perfect mix for success. I was fortunate enough to lead technical business unites for Banks, Energy companies, the Argentinian Ministry of Defense and ultimately E-Commerces.
Now I was ready for the biggest challenge

Companies and people that are part of my ecosystem